StormStock Launches AI FREE SINCE '93 Campaign
ARLINGTON, Texas — StormStock®, a premier source of weather and climate stock footage for the television, motion picture, advertising, documentary, and streaming industries, today announced the launch of its AI Free Since '93™campaign, reaffirming the company's enduring commitment to authentic, camera-captured cinematography.
Founded in 1993 by filmmaker and cinematographer Martin Lisius, StormStock has spent more than three decades documenting severe weather and atmospheric phenomena by filming on location in some of nature's most demanding environments. While generative artificial intelligence is rapidly transforming media production, StormStock's mission remains unchanged: to document the natural world through traditional cinematography and make that authentic imagery available for licensing worldwide.
"There is no joy in telling a computer to create a storm," said Lisius. "I'd rather be standing in the wind and rain, witnessing something extraordinary that nature created, and capturing it through the lens of a camera. That's where the adventure is—and that's where authentic footage comes from."
As part of the AI Free Since '93 initiative, every new StormStock footage license now includes the StormStock AI Free Since '93™ Guarantee, affirming that every licensed clip:
• Was captured by professional cinematographers using cameras and lenses in real-world conditions.
• Documents actual weather and natural phenomena—not AI-generated imagery.
• Has not been generated or materially altered using generative artificial intelligence.
• Originates directly from the copyright owner with documented authorship and clear provenance.
For footage researchers, archive producers, editors, producers, directors, post-production supervisors, and rights and clearances professionals, provenance has become increasingly important. Authentic camera-captured footage provides confidence that the imagery documents real events as they occurred, preserving the natural behavior of storms, lightning, clouds, atmospheric light, and environmental conditions. It also provides transparent authorship, established copyright ownership, and trusted licensing from an experienced content producer.
For productions seeking realism, editorial credibility, visual authenticity, or historical accuracy, camera-captured footage remains an irreplaceable creative resource.
"We're simply continuing the course we've maintained since 1993," Lisius said. "Our clients license StormStock because they know exactly what they're getting—authentic cinematography created by professionals who were there. They'll continue receiving footage they can trust creatively, editorially, and legally."
The AI Free Since '93 campaign will appear across StormStock's website, licensing platform, marketing materials, trade show exhibits, demo reels, and client communications as a symbol of the company's continuing commitment to authentic cinematography and trusted licensing.
About StormStock®
Founded in 1993, StormStock® is a premium collection of authentic weather and climate stock footage produced and licensed by Texas-based Prairie Pictures. For more than 30 years, StormStock has supplied award-winning television programs, feature films, documentaries, commercials, streaming productions, and digital media with exceptional cinematography of Earth's most dramatic weather and natural phenomena. Every clip in the StormStock collection is captured by professional cinematographers using traditional cameras and lenses in real-world conditions, reflecting the company's enduring commitment to authenticity, exceptional image quality, and trusted licensing. StormStock footage has appeared in thousands of productions seen by audiences around the world.
Learn more at www.StormStock.com.
Media Contact
Martin Lisius
Founder & Cinematographer
StormStock® | Prairie Pictures
https://www.stormstock.com/contact